ADAidm names new Chief Executive Officer

ADA Intelligent Dental Marketing has named Trajan King

SALT LAKE CITY, March 30th, 2009–ADA Intelligent Dental Marketing has named Trajan King to be the new Chief Executive Officer. ADA Intelligent Dental Marketing is the joint venture between ADA Business Enterprises, Inc., a wholly-owned subsidiary of the American Dental Association, and Intelligent Dental Marketing. Mr. King was previously the Chief Operations Officer of ADAidm.

Mr. King has a breadth of experience managing and advising growing companies. Most recently he founded and ran an online marketing company for financial planners. Previously, Trajan owned and operated several other firms including Private Wealth Management, an investment firm, and Dail Robbins, LLC, an import/export firm and has consulted with companies such as eBay, Yahoo!, Oracle, Cisco and Sun Microsystems.ADA Intelligent Dental Marketing provides a comprehensive offering of effective and affordable marketing products and services that dentists have identified as a need to help them attract and retain patients. The company will continue to offer these services with a focus on web-oriented products such as websites, search engine optimization (SEO) and their web-based case presentation tool TreatmentPro (www.treatmentpro.com).

“We are very excited about the leadership Trajan is providing to the company. It will enable us to provide improved customer service to ADA members with a high-quality offering,” says Steve Bruce, ADABEI Chairman.

“In today’s economy, the dental community, now more than ever, is in need of our marketing solutions and our ability to help improve new patient flow and profitability within a dental practice. Under Trajan’s leadership, not only will each dentist receive outstanding products, they can rest assured that they will also receive exceptional customer service throughout the entire process.” says Joel Harris, co-founder, Intelligent Dental Marketing.

Current ADA Intelligent Dental Marketing offerings include direct mail, Web-site development, logo and identity development, and the TreatmentPRO case presentation system.

For more information about ADA Intelligent Dental Marketing, visit www.adaidm.com or call toll-free at (877) 942-8855.

Conclusion
ADA Intelligent Dental Marketing offers a comprehensive suite of marketing products and services for dental practices. ADA Intelligent Dental Marketing is engaged in developing and deploying innovative marketing solutions that can dramatically improve new patient-flow, case acceptance, profitability and brand awareness for the dental practices it serves. The products and services include direct mail, Website development, logo and identity development, and the <a href="http://www.adaidm.com/">TreatmentPRO</a> case presentation system, as well as a number of other marketing solutions. For more information, visit : http://www.adaidm.com/

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